Our Story

Hey, I’m Jenna!

I fell in love with the outdoors when I first went camping at age 8. It’s my longest relationship to date.

Spending even a few minutes in the great outdoors has gotten me through some of the roughest time periods in my life. And for years, I bought the things I needed for my ever growing adventures simply because I needed them. But then, these things I needed started getting really expensive (and not so cute) and I grew increasingly frustrated every time I was on the hunt for something new. I finally had to put my foot down.

The solution: an online destination specifically for women who enjoy being outside that's less intimidating, less in-your-face technical, and way more fun. Brave New World was made to feel like a community and a best friend who can help answer all those questions about hiking, camping, whatever. And not in a granola-y vibe kinda way. In a hey girl you've got this kinda way and yes your butt does look damn good in those leggings!

We all deserve to feel beautiful and confident whether we're hiking for the first time or backpacking for the hundredth.

We're here to make spending more time outside easier.

Less intimidating. Less Technical.

Way More Fun.

Live a better life with the stories, ideas and products we share.

What we Share

Intended to Inspire.

All of our stories are meant to be inspirational and insightful. They are shared to provide guidance and ideas to make getting outside that much easier and also intended to bring a bit of that same joy into your everyday life.

The Products We Pick

(Actually) For Women, by Women.

All of our products are hand-picked, hand-tested, and carefully chosen by women. We test them on our own bodies, in our own lives and we promise to never recommend anything that we wouldn’t recommend to our closest friends. We’re as frustrated as you are by the status quo of outdoor “gear,” and trust us when we say these high standards eliminates partnering with 99% of existing brands.

What we Share

Intended to Inspire

All of our stories are meant to be inspirational and insightful.They are shared to provide guidance and ideas to make getting outside that much easier and also intended to bring a bit of that same joy into your everyday life.

At brave new world, we're on a mission to get more women, their friends and their families outside.

We believe that being outside is the best thing in the world.That people are their happiest and their healthiest when they spend time in Mother Nature.

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