We curate outdoor apparel products for women.

Function and damn good fit are at the top of our list.

Say goodbye to things you hate wearing.

Thanks!
This field is required

What we're all about:

Brands we (actually) wear


Our goal is to share brands that don't get as much love at major retailers so you can discover new 'fits that we love (and would actually wear!). Say no more to ill-designed clothing meant just to get the job done. We'll do the digging to find stuff you won't want to take off -- and that you'll actually look forward to wearing!

Stylist and Pro tips


Many of us love day hikes and weekend hikes with friends that don't require ultralight equipment. (No hate towards backpackers -- high five, ya'll!). That's why we pair technical advice with how to mix and match apparel to look your best. Besides, who wants to ruin their Lulus sunbathing on a rock at the end of an epic J Tree hike?!


What we're dreaming up

Let's be friends.

@heybravenewworld

Heading

            Hey girlfriend!

            Sign up here to stay in the loop with our launch late 2020.

Thanks!
This field is required

Say yes to adventure.